Search engine optimization is a set of rules that can be followed by a website to improve their search engine rankings. The higher a website appears in a search engine, the more the search engine’s users are going to visit the site.When as a search is performed on a search engine the order in which the results are displayed is determined by complex algorithms.
Ways by which websites may optimize in search engines is by preventing crawling, getting indexed and increasing prominence.Getting indexed is ensuring your website is discoverable by a search engine.Methods of increasing dominance are such like crosslinking between pages of the same site to make more links to important pages which allow users to reference points with similar contents.To prevent undesirable content in search indexes a search engine may not crawl certain files.
There are many reasons to engage in Search engine optimization including gaining more user visitations in one’s website as well as improving the trust of the website as now it is seen to be top ranking. Search engine optimization can place one above the rest of the competition. Search engine optimization is good for promotion of a person’s website.Users who are using the internet get to know of a website when it appears in their suggestions and could result in an increase in potential future visitors.Since one’s website is highly ranked more people shall want to know about it and as such will result in more people clicking onto its suggestion.
Marketing is simply putting the right product in the right place, at the right price, at the right time.Online marketing is the marketing of goods and services using internet technologies.Online marketing strategies should be easy to understand by the viewers.Online marketing strategies should be pocket friendly so as not to be expensive on the marketer.Online marketing strategies should be valuable.The online strategies of marketing should become more powerful with the more time invested in them.
Possible strategies include personal branding.Personal branding gives a more trustworthy and personal image to promote one’s brand.One other strategy method for online marketing is content marketing.Another strategy for online marketing is search engine optimization. Search engine optimization is a set of rules that can be followed by a website to improve their search engine rankings.Search engine optimization ensures one gets more traffic from people searching for the products or services that you offer.Another strategy used is conversion optimization.Conversion optimization gets more value out of the visitors by using more conversion opportunities and by also improving the ones that already exist.Another strategy for online marketing is by social media marketing.Social media marketing involves posting relevant details about the business on social media platforms.Another strategy that is also used in online marketing is email marketing.
Advantages of online marketing include low costs,flexibility and convenience and also demographic targeting.